Small Business Success: Shibui Spa

“The greatest wealth is health” -Virgil

Twelve years ago today’s guest had a clear mission: to create a health and wellness center for the mind, body and spirit that would rejuvenate all who entered. Zoe Willitts believed strongly in the healing benefits of massage therapy and began her practice in a small garage on an open piece of property in beautiful Sisters, Oregon. Today this garage has evolved into a vibrant utopia of well being called Shibui Spa. Located on the same property where it began, Shibui has transformed into a tranquil sanctuary with a beautiful blend of natural elements including river rocks, natural stone and woodwork. When guests open the spa doors to reveal a 120 year old Buddha statue seated in the midst of a 20 foot water feature it literally takes their breath away.

Prior to their massage, facial or nail treatment guests are treated to a cup of cherry blossom tea while luxuriating in an Egyptian cotton robe in the peaceful relaxation room. They are invited to soak in the thermal hot tub or relax outside on the sun soaked patio before and after each treatment. Guests immediately feel a sense of peace wash over them when they arrive- which is the intention Zoe set for Shibui from its inception. It is much more than a spa, as one guest explained, Shibui is “like a magic carpet ride from the real world to a heavenly calm, quiet and beautiful place”.  Zoe has placed tremendous attention on every aesthetic detail of the spa and has applied this same focus to developing a strong, thriving business. She is with us today to share some lessons learned on her journey.

Q. Zoe, please describe Shibui Spa:

A.Shibui was designed for an aesthetic appeal as well as the physical quality of massage. It has been our belief that the healing of massage therapy begins with what we see, feel, hear and smell. Every detail of the spa was looked at over and over again to ensure that all the senses would experience health and wellness. The music we play has been gathered over 17 years of many varieties to ensure a unique listening experience in the spa. All products are as natural and organic as they can be so that the client has only the best treatment. We believe what goes on top of your skin is as important as what goes under the skin. From the candles we burn to the lemons in your water, to the tea you drink…everything is organic.

The treatments have been personally researched with the clients in mind. The best therapists work at Shibui. I have often said “it looks like a spa and smells like a spa…it is much, much more than a spa!” The written meaning of Shibui is framed in many of the rooms in the spa, just see for yourself the next time you come in for an appointment.

Q. What inspired you to begin this business?

A. What I have seen happen to people with massage and all that it entails is nothing short of a miracle. It is so simple but so profound. Doctors and medicine don’t fix people…people heal themselves and we are the assistants in that.

Q. What is the most challenging element of your business?

A. Keeping good therapists employed to the business growing, marketing on a limited budget, not understanding many of the fundamentals of business and also being challenged with limited computer skills.

Q. What is the most rewarding?

A. To see people make healthy changes that they keep for a lifetime. To watch people stop being victims. And to see people take care of themselves because they have truly learned to love themselves–to see people take the leap of faith!

Q. What advice would you give to those starting their own business?

A. Talk to someone in the same business to cut some of the mistakes they made. Network with your town, school, athletic club…everywhere. Become visible. Talk to someone who can help you with realistic goals both emotionally and monetarily.

Q. What has helped you to stay strong during the economic ebbs and flows?

A. Passion for what I do. Good relationship with my family. And a great exercise program!

Q. Is there any business or life advice you have received that has helped you along the way?

A. Never give up…never stop trying.

-Roy the Spa Mascot-

Q. What has been the most important factor for you in the success of your business?

A. The ability to admit I was wrong, and the willingness to change my thoughts.

Q. How do you define true success- in life and/or in business?

A. A healthy mind, body and spirit. Really all of them. My family will be with me my entire life and so will my body–I better take care of those relationships.

 Q. Is there a book that has been helpful for you?

A. The Seven Habits of Highly Effective People by Steven Covey and Quantum Healing by Deepak Chopra

Q. Is there anything else you would like to share with today’s readers?

A. Be willing, open-minded and honest in all your affairs. Be willing to see the other person’s point of view, and remember: “There but for the grace of God go I”

Health and wellness are a way of life for Zoe and helping others to reach this in their lives is her passion.  She has perfected the art of the spa experience–creating a rejuvenating environment that enriches the five senses.

In the process of turning her passions into a thriving business, Zoe has learned many valuable lessons.  She knows the value of networking and becoming visible, especially with a limited marketing budget. She is open to other viewpoints, possesses an openness and receptivity to learn, and has the gift of knowing when to admit she is wrong. She also advises new business owners to consult with others in their industry and learn from their triumphs and mistakes.

Having talent in an arena and running a business in that arena require two different skill sets as Zoe has learned on her journey. Can you relate to this dynamic? Leave your comments and reflections below and join us this Friday as we explore another beloved Sisters business!

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